Unhappy with the music of Teri Meri Kahani, he let go of the rights. With the tracks doing well now, he changed his mind Rarely does it happen in B-town that a music label mops up music rights after their release. As it turns out, Teri Meri Kahani is that exception. Mirror has learnt with the film's music already doing well, TSeries has bought the music rights after they've been released, marking a first-of-its-kind deal in the industry.
Explaining the course of events, a source said, "The music rights of
Teri Meri Kahani were to be given to T-Series and TSeries had almost finalised the deal. That's when Eros stepped in and bought them, offering a higher price than T-Series."
So what made T-Series increase the stakes the second time round? "Now that the music is doing very well, T-series has bought it after release by coughing up more money. It is definitely surprising as earlier on, T-Series was not paying that price," revealed the source.
While
Kunal Kohli refused to comment when contacted, producer Vicky Bahri told Mirror, "T-Series never had the rights. Eros' policy is to always keep the rights with themselves. We were definitely negotiating with T-Series but ultimately Eros got the rights for themselves. I guess it was an internal policy of Eros. However, with T-Series head honcho
Bhushan Kumar evincing interest in buying the rights, we locked the deal with him last week."
So what was the going rate for the rights? "I cannot reveal the price but I would say that it's quite a respectful price for the film. We are more than happy and there is no better company than T-Series for marketing the film's music."
Meanwhile, Bhushan Kumar denied buying the rights of
Teri Meri Kahani completely saying, "No we don't have the rights of the film. We are dealing with Eros but not for this film."